Privacy Policy

YETI operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a secure and convenient shopping experience (the "Services").

YETI is powered by Shopify, which provides the ecommerce platform that enables us to operate our online store.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our Services, place an order, communicate with us, or otherwise interact with our store.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and the ways in which your information may be collected, used, and disclosed as described below.

Personal Information We Collect

Personal information means information that identifies, relates to, describes, or can reasonably be associated with an individual.

Depending on how you interact with our Services and applicable laws, we may collect:

Contact information, including name, billing address, shipping address, phone number, and email address.

Transaction information, including products viewed, items added to cart, purchases, returns, exchanges, cancellations, and order history.

Payment information, including payment details processed through Shopify and authorized payment providers.

Account information, including account credentials, preferences, and settings when applicable.

Communication information, including messages submitted through customer support.

Device and usage information, including browser type, IP address, device information, cookies, browsing activity, and interactions with our website.

Sources of Personal Information

We may collect personal information from:

Information you provide directly when using our Services, placing orders, or contacting us;
Automatic collection through cookies, analytics tools, and website technologies;
Shopify, payment processors, shipping providers, and other service providers;
Third-party partners where permitted by law.

How We Use Personal Information

We may use collected information to:

Process and fulfill orders;
Process payments and provide transaction services;
Arrange shipping, delivery tracking, returns, and exchanges;
Provide customer support;
Improve our products, website, and customer experience;
Maintain website security and prevent fraud;
Provide marketing communications and advertising where permitted;
Comply with legal obligations.

How We Share Personal Information

We may share personal information with trusted third parties, including:

Shopify and ecommerce service providers;
Payment processors;
Shipping carriers and fulfillment partners;
Analytics and advertising providers;
Customer support providers;
Professional advisers;
Government authorities when required by law.

We may also disclose information during business transactions, legal proceedings, or to protect our rights, customers, and services.

Relationship With Shopify

Our store is hosted by Shopify.

Shopify processes certain personal information necessary to provide ecommerce services, maintain platform security, and improve its services.

Information submitted through our store may be transmitted to Shopify and other service providers located in different jurisdictions as necessary to operate our business.

For more information about Shopify's privacy practices, please review Shopify's Consumer Privacy Policy.

Cookies and Advertising

We use cookies and similar technologies to operate our website, remember preferences, analyze performance, prevent fraud, and improve customer experiences.

We may use advertising services such as Google Ads, remarketing, and conversion tracking where permitted by applicable law.

You may manage cookie preferences through your browser or device settings.

Your Privacy Rights

Depending on applicable laws, including CCPA, CPRA, and other U.S. state privacy laws, you may have rights to:

Request access to personal information;
Request correction of inaccurate information;
Request deletion of personal information;
Request data portability;
Opt out of sale, sharing, or targeted advertising.

You may submit privacy requests using the contact information below.

We may verify your identity before completing certain requests as required by law.

Global Privacy Control (GPC)

Where required by applicable law, we recognize valid Global Privacy Control signals as opt-out requests for the browser or device sending the signal.

Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards to protect personal information.

However, no online system can guarantee complete security.

We retain personal information only as necessary for business operations, order fulfillment, customer support, legal compliance, dispute resolution, and security purposes.